Story of World’s First Recycling Mall ReTuna Återbruksgalleria

The world’s first shopping mall for recycled goods ReTuna Återbruksgalleria in Eskilstuna, Sweden, opened on 28 Aug 2015 and is totally dedicated to repaired, recycled and upcycled products aims to spread knowledge about sustainability and circular economy. 

                        @retuna.se

Residents deposit items (including furniture, computers, audio equipment and bikes) in workshops to be refurbished and resold. Old materials are given new life through repair and upcycling. Everything sold is recycled or reused or has been organically or sustainably produced. ReTuna Återbruksgalleria run by the local municipality, the centre has created 50 repair and retail jobs, and houses start-ups and local artisans. The municipality of Eskilstuna wants to be a green role model. 

How the system works?

Visitors may easily separate their trash into the bins and then drop off reusable toys, furniture, clothing, decorative goods, and technological gadgets at the mall's "Returen" depot. Staff from AMA (Eskilstuna Municipality's activity, motivation, and work resource unit) undertake an initial culling of what is usable and what is not in the depot. The materials are then distributed to the mall's recycling centers. After that, the shop staff performs a second culling, selecting what they wish to repair, fix up, convert, refine, and eventually sell. The materials are given new life in this way.

                                                    ©Lina Östling

And the business model is successful: ReTuna Återbruksgalleria sold recycled products for SEK 11.7 million in 2018.

ReTuna, on the other hand, is more than just a marketplace. It aspires to be a public educator as well. ReTuna offers sustainability-focused events, workshops, lectures, theme days, and more. In the premises, the folk high school Eskilstuna Folkhögskola runs its one-year education program "Recycle Design – Återbruk." There are additional conference rooms available for those who want to arrange climate-friendly meetings. Café Returama serves organic lunches and baked goods.

Over 50 new jobs have been created as a result of the ReTuna Återbruksgalleria. The mall has made international headlines, with documentary filmmakers, journalists, and curious tourists flocking to ReTuna Återbruksgalleria from all over the world. The concept is now spreading over climate friendly countries.

Retuna finds a place in the book of Guinness World Records 2022, Environment section pg 18.

Official Site:https://www.retuna.se/english/

Circular Economy Business Models of Unilever, Group Renault and Philips

 What is Circular Economy?

The circular economy is a cyclic system that aims to eliminate waste by turning goods that are at the end of their life cycle into resources for new ones (Stahel, 2016)

By maximizing the efficient use of resources, this fundamental redesign of materials, products, and value creation systems should ultimately reduce the negative environmental effects of emissions and resource waste that naturally accompany the consumption of physical goods.(Rosa et al., 2019)

The circular economy is often facilitated by means of product-life extension, redistribution/reuse, remanufacturing, and recycling (Urbinati et al.,2017).

Our first company is Unilever. Unilever's efforts, goals,targets and circular economy business models while reaching these explained in the below video. Unilever uses reuse, refill models circular economy methods. Ellen Macarthur Foundation published a book about reuse,refill methods. I add the book's link at the video description.You can download free e-book for learning details and other applied examples.  

Also Group Renault and Philips' circular economy business models examined in the video. 

 

References of definitions and Illustration

Stahel, W. R. (2016). The circular economy. Nature, 531(7595), 435–438. https://doi.org/10.1038/531435a

  

Rosa, P., Sassanelli, C., & Terzi, S. (2019). Towards circular business models:A systematic literature review on classification  frameworks  and archetypes. Journal of Cleaner Production, 236, 117696. https://doi.org/10.1016/j.jclepro.2019.117696

Urbinati, A., Chiaroni, D., & Chiesa, V. (2017). Towards a new taxonomy of circular economy business models. Journal of Cleaner Production, 168, 487–498. https://doi.org/10.1016/j.jclepro.2017.09.047

Weetman, Catherine (2016). A circular economy handbook for business and supply chains : repair, remake, redesign, rethink. London, United Kingdom: Kogan Page. p. 25. ISBN978-0-74947675-5. OCLC967729002